Why is Senco Gold falling/rising?

As of 30-Jul, Senco Gold Ltd's stock price is currently at Rs 307.60, reflecting a decline of Rs 14.0 or 4.35%. The stock has been on a downward trend, having fallen for the last nine consecutive days, resulting in a total decline of 17.48% during this period. Today, it opened with a loss of 2.36% and reached an intraday low of Rs 305.65, indicating significant selling pressure. The stock has underperformed its sector by 4.36% today and has shown negative returns over various periods, including a 1-week decline of 13.34% and a year-to-date drop of 42.83%. Despite these challenges, the company has reported healthy long-term growth in net sales and operating profit, which could suggest potential for recovery in the future.
In the broader market context, Senco Gold's performance has been notably worse than the Sensex, which has only declined by 1.50% over the past week. The stock's liquidity remains adequate, with a delivery volume increase of 129.48% against the 5-day average, indicating rising investor participation despite the price drop. While the stock is trading at a discount compared to its peers, the overall negative sentiment and recent poor performance, including a significant year-on-year return of -37.79%, have overshadowed the positive financial indicators. This combination of factors contributes to the stock's current downward trajectory.