Why is Seshasayee Paper falling/rising?

As of 01-Jul, Seshasayee Paper & Boards Ltd is experiencing a price increase, currently at Rs 310.10, reflecting a rise of 5.3 (1.74%). The stock has shown positive momentum, gaining 3.35% over the last two days and outperforming its sector by 0.53% today. However, despite these short-term gains, the stock has underperformed over the past year, with a return of -7.27% compared to the Sensex's 5.31%. Additionally, the company has reported a significant decline in operating profit over the last five years, with a negative growth rate of -22.19%, and has declared negative results for the last seven consecutive quarters, which raises concerns about its long-term viability.
In the broader market context, the stock's short-term performance of +2.60% over the past week and +7.02% over the past month indicates a positive trend relative to the Sensex, which has returned +2.00% and +2.76% respectively in the same periods. However, the stock's long-term performance remains a concern, as it has significantly lagged behind the market, generating negative returns while the broader market has shown positive growth. The high institutional holdings at 27.42% suggest that more informed investors are involved, yet the overall negative financial indicators, including a low return on equity and a high valuation compared to peers, contribute to a cautious outlook despite recent price increases.