Why is Seshasayee Paper falling/rising?

As of 02-Jul, Seshasayee Paper & Boards Ltd is experiencing a decline in its stock price, currently at 306.30, which reflects a decrease of 3.8 or 1.23%. The stock has underperformed its sector by 1.4% today and has fallen after two consecutive days of gains. It opened with a significant loss of 5.76%, reaching an intraday low of Rs 292.25. Despite this downturn, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating some underlying strength. However, the company has reported negative results for the last seven consecutive quarters, with a substantial decline in operating profit and return on capital employed, contributing to a poor long-term growth outlook.
In the broader market context, the stock has shown a modest gain of 1.09% over the past week, outperforming the Sensex, which increased by 0.79%. However, over the last year, Seshasayee Paper has significantly underperformed the market, generating a return of -15.08% compared to the Sensex's 5.00%. The company's high institutional holdings at 27.42% suggest that knowledgeable investors are closely monitoring its fundamentals, which may be influencing trading behavior. The stock's expensive valuation, coupled with its declining profits, raises concerns among investors, leading to its current price decline.