Why is Seshasayee Paper falling/rising?

As of 03-Jul, Seshasayee Paper & Boards Ltd is experiencing a decline in its stock price, currently at Rs 296.20, which reflects a decrease of Rs 10.1 or 3.3%. The stock has underperformed its sector by 3.36% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 4.48% during this period. Additionally, the stock's performance over the past week shows a drop of 2.02%, while it has seen a modest increase of 1.79% over the past month. However, the longer-term outlook is concerning, with a year-to-date decline of 3.31% and a significant drop of 17.03% over the past year. The company has reported negative results for the last seven consecutive quarters, contributing to a poor long-term growth outlook, with operating profit decreasing at an annual rate of 22.19% over the last five years.
In the broader market context, the Sensex has shown a positive return of 3.10% over the past month and 6.53% year-to-date, indicating that the overall market is performing better than Seshasayee Paper. This underperformance is further highlighted by the stock's negative returns compared to the BSE500 index over various time frames. Despite having a relatively high institutional holding of 27.42%, which typically suggests a level of confidence from more knowledgeable investors, the company's financial metrics, including a low return on capital employed (ROCE) and a high price-to-book value ratio, suggest that the stock is trading at a premium compared to its peers. This combination of poor financial performance and negative market sentiment is likely contributing to the stock's decline.