Why is Seshasayee Paper falling/rising?

As of 04-Jul, Seshasayee Paper & Boards Ltd is experiencing a price increase, currently at Rs 305.00, reflecting a rise of Rs 8.8 or 2.97%. Today's performance indicates a trend reversal as the stock has gained after two consecutive days of decline. It reached an intraday high of Rs 310.5, which is a 4.83% increase. Despite this, the stock has underperformed its sector by 2.95%. Over the past week, the stock has shown a return of +1.65%, while it has underperformed over the last year with a return of -14.65%. The company benefits from a low debt-to-equity ratio and high institutional holdings at 27.42%, suggesting a level of confidence from more knowledgeable investors. However, the company has faced challenges, including negative results for the last seven consecutive quarters and a significant decline in operating profit over the past five years.
Broader Market Context: In comparison to the benchmark, the stock's short-term return of +1.65% over the past week contrasts with the Sensex's decline of -0.74%, indicating a relative strength in the stock's recent performance. However, the stock has significantly lagged behind the broader market over the past year, where the Sensex has gained +4.23% while Seshasayee Paper has lost -14.65%. This underperformance highlights the challenges the company faces despite positive short-term movements, as it continues to grapple with poor long-term growth and declining profits, which may temper investor enthusiasm moving forward.