Why is Seshasayee Paper falling/rising?

As of 07-Jul, Seshasayee Paper & Boards Ltd is experiencing a price increase, currently at Rs 306.40, reflecting a change of 1.4 (0.46%) upward. The stock has shown positive momentum, gaining 3.44% over the last two days and outperforming its sector by 0.31%. Additionally, it has been trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a strong short-term trend. Despite this recent uptick, the company has faced significant challenges, including a poor long-term growth outlook with an annual operating profit decline of -22.19% over the past five years and negative results for the last seven consecutive quarters, which may temper investor enthusiasm.
In the broader market context, the stock's short-term performance of +0.52% over the past week contrasts with the Sensex, which has declined by -0.20%. While the stock has outperformed the benchmark in the short term, it has underperformed over the longer term, with a -14.27% return over the past year compared to the Sensex's +4.31%. The high institutional holdings at 27.42% suggest that more informed investors are backing the stock, yet the company's declining profits and expensive valuation relative to peers raise concerns about its sustainability in the face of recent gains.