Why is Seshasayee Paper falling/rising?

As of 08-Jul, Seshasayee Paper & Boards Ltd is experiencing a decline in its stock price, currently at 300.95, which represents a decrease of 5.45 or 1.78%. The stock has underperformed its sector by 1.59% today and has fallen after two consecutive days of gains. It reached an intraday high of Rs 314.95 but traded more volume close to its low price. Over the past week, the stock has decreased by 2.95%, while it has shown a modest increase of 7.06% over the past month. However, the stock has significantly underperformed over the last year, with a return of -15.11% compared to the Sensex's gain of 4.69%. The company has also reported negative results for the last seven consecutive quarters, indicating poor financial health, which contributes to the stock's downward movement.
Broader Market Context: In the context of the broader market, Seshasayee Paper's recent performance contrasts sharply with the benchmark, as it has underperformed significantly over the past year while the BSE500 has generated returns of 1.98%. The company's low debt-to-equity ratio and high institutional holdings suggest some level of investor confidence; however, the overall negative sentiment stemming from poor long-term growth and declining profits has overshadowed these factors. The stock's valuation appears expensive relative to its peers, further complicating its attractiveness to investors.