Why is Seshasayee Paper falling/rising?

As of 09-Jul, Seshasayee Paper & Boards Ltd's stock price is currently at 304.05, reflecting an increase of 3.1 or 1.03%. The stock opened with a gain of 2.53% today and reached an intraday high of Rs 308.55. Despite this positive movement, the stock has underperformed in the short term, showing a decline of 0.73% over the past week compared to a slight increase of 0.15% in the Sensex. Additionally, the stock has experienced a significant drop in delivery volume, falling by 34.85% against the 5-day average, which may indicate reduced investor participation. The company has a low debt-to-equity ratio and high institutional holdings at 27.42%, suggesting some confidence from larger investors, but it has also faced negative results for the last seven consecutive quarters, with profits declining significantly.
Broader Market Context: In the context of the broader market, while the stock has shown a positive movement today, its year-to-date performance remains negative at -0.75%, contrasting with the Sensex's gain of 6.91%. Over the past year, the stock has generated a return of -14.23%, significantly underperforming the market, which has seen a return of 1.43%. This underperformance, coupled with poor long-term growth indicators such as a -22.19% annual decline in operating profit over the last five years, suggests that despite today's rise, the stock faces considerable challenges that may affect its future performance.