Why is Seshasayee Paper falling/rising?

As of 17-Jul, Seshasayee Paper & Boards Ltd is experiencing a price increase, currently at 298.00, reflecting a rise of 5.0 or 1.71%. The stock has shown a trend reversal by gaining after two consecutive days of decline. It has outperformed its sector by 1.47% today, with a notable increase in delivery volume, which rose by 67.45% compared to the 5-day average. However, despite a positive monthly return of 5.56%, the stock has underperformed over the year with a decline of 18.36%. The company has a low debt-to-equity ratio and high institutional holdings at 27.42%, indicating some investor confidence, but it has also reported negative results for the last seven consecutive quarters, which raises concerns about its long-term growth potential.
In the broader market context, the stock's short-term performance is relatively better than the benchmark, as it has outperformed the Sensex by 1.12% over the past week. However, the stock has significantly lagged behind the market over the last year, where the Sensex has gained 1.91% while Seshasayee Paper has dropped by 18.36%. This underperformance is compounded by a poor operating profit growth rate of -22.19% over the last five years and a high valuation compared to its peers, which may deter potential investors despite the recent uptick in price.