Why is Seshasayee Paper falling/rising?

As of 18-Jul, Seshasayee Paper & Boards Ltd is experiencing a decline in its stock price, currently at 295.80, which reflects a decrease of 2.2 or 0.74%. The stock has underperformed its sector by 1.58% today, and while it is above the 50-day and 100-day moving averages, it is below the 5-day, 20-day, and 200-day moving averages. Over the past week, the stock has shown a modest increase of 0.48%, but it has significantly underperformed over the past year with a return of -17.49%. The company has reported negative results for the last seven consecutive quarters, with a substantial drop in profits, which has contributed to its poor long-term growth outlook. Additionally, despite having a low debt-to-equity ratio and high institutional holdings, the stock is trading at a premium compared to its peers, indicating an expensive valuation.
In the broader market context, the stock's recent performance contrasts with the benchmark, as the Sensex has shown a slight increase of 0.38% over the past month, while Seshasayee Paper has gained 6.02% in the same period. However, the stock's year-to-date performance is notably worse than the benchmark, with a decline of 3.44% compared to the Sensex's gain of 4.63%. This underperformance highlights the challenges the company faces, particularly in light of its declining operating profits and negative earnings trends, which have led to a lack of investor confidence despite some positive indicators such as rising delivery volumes.