Why is Seshasayee Paper falling/rising?

As of 23-Sep, Seshasayee Paper & Boards Ltd is experiencing a decline in its stock price, currently at Rs 261.25, reflecting a decrease of Rs 1.4 or 0.53%. The stock has been underperforming, with a consecutive fall over the last four days, resulting in a total decline of 2.46%. It is trading lower than all its moving averages, indicating a bearish trend. Additionally, the stock is close to its 52-week low, just 3.9% away from Rs 251.05. The company has reported negative financial results for the last eight consecutive quarters, with significant drops in both net sales and profits, leading to a poor long-term growth outlook. Despite having a low debt-to-equity ratio and high institutional holdings, the overall negative performance and expensive valuation compared to peers have contributed to the stock's downward movement.
In the broader market context, Seshasayee Paper's short-term performance has been notably worse than the benchmark, with a 1-week return of -1.75% compared to the Sensex's -0.34%. This underperformance is further highlighted by the stock's year-to-date decline of 14.72%, while the Sensex has gained 5.07%. The falling investor participation, as evidenced by a 45.16% drop in delivery volume, also suggests a lack of confidence among traders. Overall, the combination of poor financial results, negative growth trends, and underperformance relative to the market has led to the stock's decline.