Why is Seshasayee Paper falling/rising?

As of 24-Sep, Seshasayee Paper & Boards Ltd is experiencing a decline in its stock price, currently at Rs 260.45, reflecting a decrease of -0.8 (-0.31%). The stock has been underperforming, with a consecutive fall over the last five days, resulting in a total decline of -2.76% during this period. It is trading below all key moving averages, indicating a bearish trend. Additionally, the stock is close to its 52-week low, just 3.61% away from Rs 251.05. The company has reported negative results for the last eight consecutive quarters, with a significant drop in net sales and operating profit, contributing to a poor long-term growth outlook. Despite having a low debt-to-equity ratio and high institutional holdings, the overall sentiment remains negative due to the company's declining financial performance.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark Sensex, which has only declined by -1.18% over the past week. This stark contrast highlights the stock's struggles relative to the market. Furthermore, the stock has underperformed the BSE500 over various time frames, including the last three years and one year, where it generated a return of -24.90%. The combination of poor financial results, declining investor participation, and a lack of positive momentum in the market contributes to the ongoing downward pressure on Seshasayee Paper's stock price.