Why is Seshasayee Paper falling/rising?

As of 13-Nov, Seshasayee Paper & Boards Ltd is experiencing a decline in its stock price, currently at Rs 247.50, reflecting a decrease of Rs 2.3 or 0.92%. The stock has underperformed significantly, with a 1-week return of -2.42% and a 1-month return of -4.51%. It is also close to its 52-week low, just 0.48% away from Rs 246.3. The stock is trading below all its moving averages, indicating a bearish trend. Despite a rise in delivery volume by 22.16% against the 5-day average, the company has reported poor financial performance, including negative results for the last nine consecutive quarters, a significant fall in net sales, and a low return on capital employed (ROCE) of 3.84%. Additionally, the stock is considered expensive relative to its peers, trading at a premium with a price-to-book value of 0.8.
In the broader market context, the stock's performance contrasts sharply with the benchmark Sensex, which has gained 1.40% over the past week and 2.61% over the past month. This underperformance highlights the challenges faced by Seshasayee Paper, particularly in light of its long-term growth issues, including a -25.78% annual decline in operating profit over the last five years. The company's high institutional holdings of 27.39% suggest that these investors are aware of the fundamentals, which may further contribute to the stock's downward pressure as they reassess their positions in light of the company's ongoing negative financial results.