Why is Sh. Digvijay Cem falling/rising?

As of 14-Jul, Shree Digvijay Cement Co. Ltd is experiencing a decline in its stock price, currently at 75.28, reflecting a decrease of 0.73 or 0.96%. The stock has been underperforming, having fallen consecutively for the last eight days, resulting in a total drop of 7.95% during this period. It is trading below all key moving averages, indicating a bearish trend. Additionally, the stock has generated a return of -33.70% over the past year, with profits plummeting by 71.3%. While there has been an increase in institutional investor participation, with a 0.9% rise in their stake, the overall sentiment remains negative due to poor long-term growth prospects, as evidenced by a significant decline in operating profit over the last five years.
In the broader market context, the stock's short-term performance has been notably worse than the benchmark, with a 4.08% decline over the past week compared to a 1.42% drop in the Sensex. This underperformance is further highlighted by the stock's year-to-date return of -10.95%, contrasting sharply with the Sensex's gain of 5.27%. The combination of declining returns, poor profit growth, and the stock trading at a premium compared to peers suggests a challenging environment for Shree Digvijay Cement Co. Ltd, contributing to its current price decline.