Why is Shalimar Paints falling/rising?

As of 24-Sep, Shalimar Paints Ltd. is experiencing a decline in its stock price, currently at 79.55, reflecting a decrease of 1.5 or 1.85%. The stock has been underperforming, having lost 7.13% over the last three days and is currently lower than its 5-day, 50-day, 100-day, and 200-day moving averages, although it remains above the 20-day moving average. Additionally, the stock has shown a significant drop in investor participation, with delivery volume falling by 75.79% compared to the 5-day average. Over the past year, the stock has generated a return of -42.63%, indicating consistent underperformance against the benchmark, which has seen a decline of only 3.77% during the same period.
In the broader market context, Shalimar Paints' short-term performance has been notably poor compared to the Sensex, which has gained 0.50% over the past month while the stock itself has increased by 8.73%. However, the long-term outlook remains bleak due to operating losses and a weak ability to service debt, as indicated by a negative EBIT to Interest ratio. The company's fundamentals are further weakened by a high debt-equity ratio and a low debtors turnover ratio, which contribute to its classification as a strong sell. Additionally, the high percentage of pledged promoter shares adds to the downward pressure on the stock, particularly in a falling market, further exacerbating its recent price decline.