Why is Sharda Motor falling/rising?

As of 15-Jul, Sharda Motor Industries Ltd is experiencing a price increase, currently at 1,061.00, reflecting a rise of 14.25 or 1.36%. Today's price summary indicates that the stock has gained after five consecutive days of decline, reaching an intraday high of Rs 1,074.05. However, it has underperformed its sector by 0.3%, and there has been a notable decrease in investor participation, with delivery volume falling by 49.68% against the five-day average. Over the past week, the stock has decreased by 6.77%, but it has shown a positive trend over the last month with a return of 10.26%. Despite a one-year return of -20.07%, the company's strong long-term fundamentals, including a robust average Return on Equity (ROE) of 25.69% and significant growth in net sales and operating profit, suggest potential for recovery.
In the broader market context, while the Sensex has declined by 1.36% over the past week, Sharda Motor's performance has been notably weaker in the last year, underperforming the market significantly. The stock's negative return of -20.07% contrasts sharply with the market's slight gain of 0.37% during the same period. Despite this, the company maintains a fair valuation and strong fundamentals, which could support future price movements. The stock is currently trading at a premium compared to its peers, indicating investor confidence in its long-term growth potential, even as it grapples with recent underperformance.