Why is Sharda Motor falling/rising?

As of 25-Jul, Sharda Motor Industries Ltd is experiencing a decline in its stock price, currently at 1,065.80, which reflects a decrease of 36.05 points or 3.27%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 10.49% during this period. Additionally, it has underperformed its sector by 1.86% today, with a day's low of Rs 1057, indicating significant selling pressure. Despite a strong long-term fundamental strength characterized by a healthy return on equity and growth in net sales, the stock's performance over the past year has been disappointing, with a return of -11.81% compared to the market's -0.19%.
In the broader market context, the stock's short-term performance has been relatively weak, as it has shown a slight gain of 0.17% over the past week while the Sensex has decreased by 0.36%. This underperformance is compounded by a notable decline in investor participation, with delivery volume dropping by 28.57% against the five-day average, suggesting reduced interest from investors. Although the company has strong fundamentals and a fair valuation, the recent price movements indicate that market sentiment is currently negative, overshadowing its long-term growth potential.