Why is Share India Sec. falling/rising?

As of 26-Sep, Share India Securities Ltd is experiencing a decline in its stock price, currently at Rs. 127.80, which reflects a decrease of Rs. 5.55 or 4.16%. The stock has hit a new 52-week low today at Rs. 127.75 and has been on a downward trend for the last nine days, resulting in a total drop of 13.06% during this period. The stock is underperforming its sector by 2.63% and is trading below all its moving averages, indicating a bearish sentiment. Additionally, while the company has strong long-term fundamentals, including a healthy return on equity and growth in net sales, it has faced significant challenges recently, with negative results reported for the last three consecutive quarters and a substantial fall in profits.
In the broader market context, Share India Securities has underperformed compared to the benchmark Sensex, which has seen a decline of only 2.66% over the past week, while the stock itself has fallen by 10.32%. The stark contrast in performance highlights the stock's struggles, particularly given its year-to-date decline of 58.26% compared to the Sensex's gain of 2.93%. The high percentage of pledged promoter shares adds to the downward pressure, especially in a falling market, further exacerbating investor concerns. Overall, the combination of poor recent financial performance and significant underperformance relative to the market has contributed to the stock's current decline.