Why is Sheela Foam falling/rising?

As of 03-Jul, Sheela Foam Ltd. is experiencing a decline in its stock price, currently at 705.35, which reflects a decrease of 4.3 points or 0.61%. The stock has been underperforming, having lost 6.58% over the last six days, and it is currently underperforming its sector by 1.29%. In terms of returns, the stock has generated a negative return of 27.24% over the past year, with profits falling by 57.3%. Despite a low debt-to-equity ratio and attractive valuation metrics, the company has reported negative results for the last seven consecutive quarters, which has contributed to the stock's downward trend.
In the broader market context, Sheela Foam's performance has been notably weaker compared to the benchmark, with a 1-week return of -5.20% against the Sensex's -0.62%. This consistent underperformance over the last three years, along with a significant decline in operating profit, suggests a lack of investor confidence. The stock's liquidity remains adequate for trading, but falling investor participation, as indicated by a 39.79% drop in delivery volume, further underscores the challenges the company faces in regaining market traction.