Why is Sheela Foam falling/rising?

As of 04-Jul, Sheela Foam Ltd. is currently priced at 696.00, reflecting a decrease of 9.35, or 1.33%. The stock has been on a downward trend, having underperformed its sector by 2.6% today and experiencing a consecutive fall for the last seven days, resulting in a total decline of 7.82% during this period. Over the past year, the stock has generated a return of -30.11%, with profits falling significantly by 57.3%. While the company has a low Debt to Equity ratio and high institutional holdings at 27.4%, the negative results over the last seven consecutive quarters, including a 41.6% drop in PAT, have contributed to the stock's poor performance.
In the broader market context, Sheela Foam's short-term return of -5.58% over the past week contrasts sharply with the Sensex, which has only declined by 0.74%. This consistent underperformance against the benchmark over the last three years, coupled with a significant annual decline in operating profit, indicates a lack of long-term growth potential for the company. Despite trading at a discount compared to its peers, the overall negative sentiment surrounding its financial results and operational challenges has led to a decline in investor confidence, further exacerbating the stock's downward trajectory.