Why is Sheela Foam falling/rising?

As of 07-Jul, Sheela Foam Ltd. is experiencing a decline in its stock price, currently at 687.55, which reflects a decrease of 8.45 or 1.21%. The stock has been underperforming significantly, having fallen consecutively for the last eight days, resulting in a total decline of 8.94% during this period. In the past week, the stock has decreased by 5.69%, while over the last month, it has shown a modest increase of 6.79%. However, its year-to-date performance is concerning, with a drop of 30.74%. The company has reported negative results for the last seven consecutive quarters, contributing to a poor long-term growth outlook, with operating profit declining at an annual rate of 22.54% over the past five years. Despite a low debt-to-equity ratio and high institutional holdings at 27.4%, the stock's valuation remains unattractive due to a significant profit decline of 57.3% over the past year.
In the broader market context, the stock's recent performance has been notably weaker compared to the benchmark, with the Sensex showing only a slight decline of 0.20% over the same week. The stock's performance today underperformed its sector by 2.41%, indicating a lack of investor confidence. While the stock has a higher trading volume close to its low price, the overall sentiment remains negative, as evidenced by its consistent underperformance against the benchmark over the last three years. The stock's returns of -33.56% over the past year further highlight its struggles in comparison to the broader market, which has seen a positive return of 4.31% during the same period.