Why is Sheela Foam falling/rising?

As of 10-Jul, Sheela Foam Ltd. is experiencing a decline in its stock price, currently at 677.25, which reflects a decrease of 4.55 points or 0.67%. The stock has underperformed its sector by 1.61% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 2.08% during this period. Over the past week, the stock has decreased by 3.98%, while its performance over the last month shows a modest increase of 3.40%. However, the stock's year-to-date performance is significantly negative at -31.78%, and it has underperformed against the benchmark Sensex over the past three years. The company has a low Debt to Equity ratio and a very attractive valuation, but its profits have fallen by 57.3% over the past year, contributing to the stock's recent struggles.
In the broader market context, the Sensex has shown a slight decline of 0.06% over the past week, indicating that the overall market sentiment is relatively stable compared to Sheela Foam's more pronounced drop. The stock's consistent underperformance against the benchmark, particularly with a -32.94% return over the past year, highlights ongoing concerns about its long-term growth potential. The company has reported negative results for the last seven consecutive quarters, with significant declines in both profit before tax and profit after tax. This consistent underperformance, coupled with a high institutional holding of 27.4%, suggests that while institutional investors may have confidence in the company's fundamentals, the overall market reaction remains cautious, leading to the stock's current downward trend.