Why is Sheela Foam falling/rising?

As of 16-Jul, Sheela Foam Ltd. is experiencing a slight decline in its stock price, currently at 686.20, reflecting a decrease of 0.35 or 0.05%. The stock has shown mixed performance recently, with a 1-week return of +0.65%, indicating a short-term positive trend, while it has underperformed over the longer term with a 1-month return of -2.82% and a year-to-date return of -30.88%. Today's price summary indicates that the stock outperformed its sector by 0.27%, and there has been a notable increase in investor participation, with delivery volume rising by 35.59% against the 5-day average. However, the stock is trading below several moving averages, which may indicate a lack of momentum. The company has a low debt-to-equity ratio and is trading at a discount compared to its peers, but it has also faced significant challenges, including a -57.3% decline in profits over the past year and consistent negative results for the last seven quarters.
In the broader market context, the Sensex has declined by 1.08% over the past week, suggesting that the stock's short-term performance is relatively better than the benchmark. However, the long-term outlook for Sheela Foam remains concerning, as it has consistently underperformed against the benchmark over the last three years, with a staggering -33.38% return in the past year compared to the Sensex's +5.75%. This consistent underperformance, coupled with poor long-term growth metrics such as a -22.54% annual rate of operating profit growth over the last five years, raises significant concerns for investors, contributing to the stock's current downward movement.