Why is Sheela Foam falling/rising?

As of 17-Jul, Sheela Foam Ltd. is currently priced at 686.50, reflecting a slight increase of 0.3 (0.04%). Despite this minor uptick, the stock has shown a significant decline over the past year, with a return of -33.35%. In today's performance summary, the stock underperformed its sector by -0.92% and is trading above its 5-day and 50-day moving averages but below its 20-day, 100-day, and 200-day moving averages. The company has a low Debt to Equity ratio and a very attractive valuation with a ROCE of 1.7, yet its profits have fallen by -57.3% over the past year. Additionally, while institutional holdings are high at 27.4%, the company has declared negative results for the last seven consecutive quarters, indicating ongoing financial struggles.
Broader market context reveals that Sheela Foam's short-term return of +1.37% over the past week contrasts sharply with the benchmark Sensex, which has declined by -1.12% during the same period. However, the stock's long-term performance remains concerning, with a staggering -47.93% return over the last three years compared to the Sensex's +53.01%. This consistent underperformance against the benchmark, coupled with poor long-term growth and declining operating profits, suggests that while there may be short-term fluctuations, the overall outlook for Sheela Foam remains weak.