Why is Sheela Foam falling/rising?

As of 18-Jul, Sheela Foam Ltd. is experiencing a decline in its stock price, currently at Rs 679.85, reflecting a decrease of Rs 6.65 or 0.97%. Today's price summary indicates that the stock underperformed its sector by 0.25%, with an intraday low of Rs 670.65, representing a drop of 2.31%. The stock has shown a significant decline over various periods, with a year-to-date return of -31.52% and a one-year return of -33.39%. The company's profits have fallen by 57.3% over the past year, and it has reported negative results for the last seven consecutive quarters, contributing to its poor performance. Despite having a low debt-to-equity ratio and high institutional holdings at 25.75%, the overall sentiment remains negative due to the consistent underperformance and declining operating profits. In the broader market context, Sheela Foam's short-term performance has been relatively weak compared to the benchmark, with a one-week return of -0.02% against the Sensex's -0.90%. The stock's long-term growth prospects appear bleak, as indicated by an annual operating profit decline of 22.54% over the last five years and a return on capital employed (ROCE) that has reached its lowest at 4.41%. This consistent underperformance against the benchmark over the last three years further exacerbates investor concerns, leading to a lack of confidence in the stock's future performance.