Why is Sheela Foam falling/rising?

As of 29-Jul, Sheela Foam Ltd. is experiencing a price increase, currently at Rs 669.50, reflecting a rise of 7.15 or 1.08%. The stock has been gaining for the last three days, outperforming its sector by 0.4%. Despite this recent uptick, the stock has shown a significant decline over the past year, with a return of -34.87%, and a more substantial drop of -52.47% over the last three years. The company has a low Debt to Equity ratio and a very attractive valuation with a return on capital employed (ROCE) of 1.7, but it has also faced challenges, including a 57.3% fall in profits over the past year and negative results for the last seven consecutive quarters.
In the broader market context, the stock's short-term performance has been slightly better than the benchmark, as it has outperformed the Sensex by 1.03% over the past week. However, the stock's long-term performance remains concerning, with consistent underperformance against the benchmark over the last three years. The company's operating profit has declined at an annual rate of -22.54% over the last five years, indicating poor long-term growth prospects. Additionally, while high institutional holdings at 25.75% could provide some stability, the overall negative sentiment surrounding the stock due to its declining profits and poor performance metrics continues to weigh heavily on investor confidence.