Why is Sheela Foam falling/rising?

As of 31-Jul, Sheela Foam Ltd. is currently priced at 666.25, reflecting a slight increase of 0.25 or 0.04%. The stock has outperformed its sector today by 2.41%, although it remains lower than the 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a return of +0.95%, while it has significantly underperformed over the longer term, with a -35.06% return over the past year. The company has a low debt-to-equity ratio of 0.24, indicating a manageable level of debt, but it has also reported a substantial decline in profits, with a -57.3% drop over the past year. Despite high institutional holdings at 25.75%, which suggests confidence from larger investors, the company has declared negative results for the last seven consecutive quarters, contributing to its overall poor performance.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has declined by -1.22% over the past week. While Sheela Foam has shown a slight uptick today, its year-to-date return is down by -32.89%, compared to a +3.90% increase in the benchmark index. The consumer durables sector has also faced challenges, falling by -2.55%. This combination of sector-wide declines and the company's ongoing struggles, including a consistent underperformance against benchmarks over the last three years, suggests that while there may be short-term gains, the long-term outlook remains concerning for Sheela Foam Ltd.