Why is Sheela Foam falling/rising?

As of 01-Aug, Sheela Foam Ltd. is experiencing a slight decline in its stock price, currently at 665.00, reflecting a decrease of 1.25 or 0.19%. The stock has shown mixed performance recently, outperforming its sector by 0.64% today, although it remains lower than the 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has gained 0.45%, but it has significantly underperformed over the longer term, with a 7.07% decline over the past month and a staggering 33.01% drop year-to-date. The company has a low debt-to-equity ratio of 0.24, indicating financial stability, but its profitability has suffered, with a 57.3% decline in profits over the past year, contributing to the stock's negative performance.
In the broader market context, the Sensex has declined by 1.06% over the past week, while Sheela Foam's recent performance has been relatively better in that timeframe. However, the stock has consistently underperformed against the benchmark over the last three years, with a 34.09% drop in the past year compared to the Sensex's 3.15% gain year-to-date. The company has faced challenges, including negative results for the last seven consecutive quarters and a poor long-term growth outlook, as evidenced by an annual operating profit decline of 22.54% over the last five years. High institutional holdings at 25.75% may provide some support, but the overall sentiment remains cautious due to the company's ongoing financial struggles.