Why is Sheela Foam falling/rising?

As of 16-Sep, Sheela Foam Ltd. is experiencing a decline in its stock price, currently at Rs 699.85, which reflects a decrease of Rs 30.15 or 4.13%. The stock has been underperforming, having lost 6.07% over the last four days, and it touched an intraday low of Rs 688.65. Additionally, the stock's performance over the past week shows a decline of 5.12%, while it has generated a negative return of 24.71% over the past year. The company's profits have significantly fallen by 56%, and it has reported negative results for the last eight consecutive quarters, contributing to its poor long-term growth outlook. Despite having a low debt-to-equity ratio and high institutional holdings, the stock's valuation remains unattractive due to its consistent underperformance against benchmarks.
In the broader market context, the Sensex has shown a positive return of 1.58% over the past week, contrasting sharply with Sheela Foam's decline. This disparity highlights the stock's struggle to keep pace with the market, as it has underperformed the benchmark in each of the last three annual periods. The company's operating profit has also decreased at an annual rate of 17.48% over the last five years, further indicating its challenges in achieving growth compared to the overall market performance.