Why is Sheela Foam falling/rising?

As of 17-Nov, Sheela Foam Ltd. is experiencing a decline in its stock price, currently at Rs 639.40, which reflects a decrease of Rs 18.6 or 2.83%. The stock has underperformed its sector by 1.85% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 4.02%. It is also trading close to its 52-week low, just 4% above Rs 613.8. Over the past year, the stock has generated a return of -20.55%, while profits have fallen significantly by 42.5%. The company has shown weak long-term fundamental strength, with a negative return on equity and a declining inventory turnover ratio, which further contributes to investor concerns.
In the broader market context, the stock's performance has lagged behind the benchmark, with a 1-week return of -4.53% compared to the Sensex's gain of 1.69%. This consistent underperformance over the last three years, alongside negative results for nine consecutive quarters, has raised alarms among investors. Despite a high institutional holding of 25.17%, which typically indicates confidence in the stock, the overall sentiment remains bearish due to the company's declining profitability and weak operational metrics.