Why is Sheetal Cool falling/rising?

As of 01-Aug, Sheetal Cool Products Ltd is experiencing a price increase, currently at Rs 303.00, reflecting a rise of 3.95 (1.32%). The stock has shown positive momentum, gaining 1.75% over the last two days and outperforming its sector by 0.62% today. It opened with a significant gain of 3.66% and reached an intraday high of Rs 310. Despite this short-term rise, the stock has underperformed over the past year, with a decline of 27.15% compared to a 1.55% drop in the benchmark. The company has a high return on capital employed (ROCE) of 17.01%, indicating strong management efficiency, but it has also faced challenges, including a 20.5% drop in profits over the past year and a long-term decline in net sales and operating profit.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has gained 1.93% over the past week while the Sensex has decreased by 1.06%. However, the stock's longer-term performance remains concerning, with a 3-year decline of 36.21% compared to a 38.69% increase in the benchmark. This consistent underperformance raises questions about the stock's growth potential, particularly given the flat results reported in March and the negative trends in sales and profits over the last five years. While the stock is currently liquid and trading at a discount compared to its peers, the overall outlook suggests caution due to its historical underperformance and declining financial metrics.