Why is Sheetal Cool falling/rising?

As of 07-Aug, Sheetal Cool Products Ltd is experiencing a slight decline in its stock price, currently at Rs 266.65, reflecting a decrease of -0.1 or -0.04%. The stock has been on a downward trend, having fallen for the last three days, resulting in a total decline of -11.31% during this period. Additionally, it is trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish momentum. The stock is also close to its 52-week low, just 1.07% away from Rs 263.8. Despite these negative indicators, there has been a notable increase in investor participation, with delivery volume rising by 403.96% against the 5-day average, suggesting some interest in the stock despite its recent performance. Unfortunately, there is no information available regarding positive or negative factors that could further explain the stock's movement.
In the broader market context, Sheetal Cool's performance over the past week shows a significant decline of -10.83%, contrasting sharply with the Sensex, which has only decreased by -0.69%. This underperformance is further highlighted by the stock's year-to-date return of -15.42%, while the Sensex has gained 3.18% during the same period. Over the past year, the stock has dropped -34.48%, whereas the Sensex has seen a modest increase of 1.45%. This stark difference in performance suggests that Sheetal Cool is facing challenges that are not affecting the broader market to the same extent, contributing to its falling stock price.