Why is Sheetal Cool falling/rising?

As of 11-Aug, Sheetal Cool Products Ltd is experiencing a decline in its stock price, currently at Rs. 258.40, which represents a decrease of Rs. 3.7 or 1.41%. The stock has hit a new 52-week low of Rs. 255.4 today and has underperformed its sector by 2%. Over the past week, the stock has fallen by 14.05%, continuing a downward trend for the last five days. Additionally, it is trading below all key moving averages, indicating persistent weakness. The stock has also seen a significant drop in investor participation, with delivery volume decreasing by 28.08% compared to the five-day average. Despite a high return on capital employed (ROCE) of 17.01% and attractive valuation metrics, the stock's performance has been marred by a substantial decline in profits, which have fallen by 28.2% over the past year.
In the broader market context, the stock's short-term performance has been notably poor compared to the benchmark, with a 14.05% decline over the past week against a mere 0.51% drop in the Sensex. This consistent underperformance is reflected in the stock's year-to-date return of -18.03%, contrasting sharply with the Sensex's gain of 3.15%. The company's long-term growth prospects appear bleak, with net sales declining at an annual rate of 6.48% and operating profit down by 13.87% over the last five years. These factors contribute to a negative sentiment surrounding the stock, leading to its current downward trajectory.