Why is Sheetal Cool falling/rising?

As of 12-Aug, Sheetal Cool Products Ltd is currently priced at Rs. 258.70, reflecting a slight increase of 0.3 (0.12%). The stock has recently hit a new 52-week low of Rs. 252 and has shown a trend reversal by gaining after five consecutive days of decline. However, it is trading below all key moving averages, indicating persistent weakness. Over the past week, the stock has underperformed significantly with a decline of 6.29%, and it has also seen a substantial drop in delivery volume, which fell by 51.05% against the five-day average. Despite a high return on capital employed (ROCE) of 17.01% and attractive valuations compared to peers, the stock has generated a negative return of -36.05% over the past year, with profits declining by 28.2%.
In the broader market context, while the Sensex has shown a modest decline of 0.59% over the past week, Sheetal Cool's performance has been notably worse, indicating a significant underperformance against the benchmark. The stock's long-term growth prospects appear poor, with net sales and operating profit declining over the last five years. This consistent underperformance, combined with negative financial results and a low ROCE of 14.08%, suggests that investor sentiment remains cautious, contributing to the stock's recent struggles despite a minor uptick in price.