Why is Sheetal Cool falling/rising?

As of 12-Sep, Sheetal Cool Products Ltd is experiencing a decline in its stock price, currently at 248.70, which reflects a decrease of 1.8 or 0.72%. The stock has fallen after two consecutive days of gains, and it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a notable drop in investor participation, with delivery volume decreasing by 11.91% compared to the 5-day average. Over the past year, the stock has generated a return of -36.56%, while profits have fallen by 28.2%. Despite having a high return on capital employed (ROCE) of 17.01% and a valuation that is attractive compared to peers, the long-term growth prospects appear poor, with net sales and operating profit declining over the last five years.
In the broader market context, the stock's short-term performance has significantly lagged behind the benchmark, with a 1-week return of -3.08% compared to the Sensex's gain of 1.48%. This consistent underperformance against the benchmark over the last three years, along with negative results reported in June, has contributed to the stock's downward trend. The majority shareholders are promoters, which may influence the stock's stability, but the overall sentiment remains negative due to the declining financial metrics and lack of growth, leading to a cautious outlook among investors.