Why is Sheetal Cool falling/rising?

As of 16-Sep, Sheetal Cool Products Ltd is experiencing a decline in its stock price, currently at Rs 268.00, which reflects a decrease of Rs 3.2 or 1.18%. Today's price summary indicates that the stock has underperformed its sector by 0.8%, with an intraday low of Rs 264.4, marking a drop of 2.51%. Over the past week, the stock has shown a positive return of 7.29%, but it has significantly underperformed over the longer term, with a year-to-date return of -14.99% and a one-year return of -31.81%. Despite a high return on capital employed (ROCE) of 17.01% and attractive valuation metrics, the stock's profits have fallen by 28.2%, contributing to its negative performance.
In the broader market context, while the Sensex has increased by 1.58% over the past week, Sheetal Cool's performance indicates a consistent underperformance against the benchmark, particularly over the last three years. The stock's long-term growth prospects appear poor, with net sales declining at an annual rate of 6.48% and operating profit decreasing by 13.87% over the last five years. This trend, coupled with negative financial results and a low ROCE of 14.08%, suggests that investor sentiment may be cautious, leading to the stock's current downward movement.