Why is Sheetal Cool falling/rising?

As of 17-Sep, Sheetal Cool Products Ltd is experiencing a decline in its stock price, currently at Rs 261.00, which represents a decrease of 7.0 points or 2.61%. The stock has underperformed its sector by 2.28% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 3.76%. It opened the day with a loss of 2.46% and reached an intraday low of Rs 261. The stock's performance over the past year shows a significant decline of 33.12%, while its profits have also decreased by 28.2%. Despite a high return on capital employed (ROCE) of 17.01% and attractive valuations compared to peers, the company has faced poor long-term growth, with net sales and operating profit declining over the last five years.
In the broader market context, the stock has shown a short-term return of 4.40% over the past week, outperforming the Sensex, which gained 1.56%. However, the year-to-date performance is concerning, with the stock down 17.21% compared to the Sensex's increase of 5.83%. The consistent underperformance against the benchmark over the last three years, coupled with negative financial results, has contributed to a lack of investor confidence, as indicated by a 28.98% drop in delivery volume compared to the five-day average. This combination of factors suggests that while there may be some short-term gains, the overall outlook for Sheetal Cool Products Ltd remains negative, leading to its current price decline.