Why is Sheetal Cool falling/rising?

As of 19-Sep, Sheetal Cool Products Ltd is experiencing a slight decline in its stock price, currently at 261.65, which reflects a decrease of 0.35 or 0.13%. Today's price summary indicates that the stock has outperformed its sector by 0.46%, although it is trading higher than its 5-day and 20-day moving averages but lower than its 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a return of +5.21%, and +9.07% over the past month, but it has significantly underperformed over the year with a return of -30.96%. The company has high management efficiency with a ROCE of 17.01%, and its valuation appears attractive compared to peers, yet it has faced declining profits and negative sales growth, which may contribute to investor hesitance.
In the broader market context, while the Sensex has gained +0.88% over the past week and +1.20% over the past month, Sheetal Cool's performance has been notably weaker over the longer term, with a -17.00% return year-to-date and a staggering -49.50% over the last three years. This consistent underperformance against the benchmark, coupled with poor long-term growth indicators such as declining net sales and operating profit, suggests that investors may be cautious about the stock's future prospects. The significant drop in delivery volume by -81.72% against the 5-day average further indicates falling investor participation, which could be a contributing factor to the stock's current price movement.