Why is Sheetal Cool falling/rising?

As of 23-Sep, Sheetal Cool Products Ltd is experiencing a decline in its stock price, currently at Rs 244.95, which reflects a decrease of Rs 6.8 or 2.7%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total drop of 6.51% during this period. It is also trading close to its 52-week low, just 4.49% above Rs 233.95. The stock's performance over the past year shows a significant decline of 36.29%, while its profits have decreased by 28.2%. Despite a high return on capital employed (ROCE) of 17.01% and attractive valuation metrics, the company has shown poor long-term growth, with net sales and operating profit declining over the last five years.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has underperformed the Sensex, which has gained 5.07% year-to-date, while Sheetal Cool's stock has dropped 22.30% in the same timeframe. The stock's short-term return of -8.60% over the past week further highlights its struggles compared to the benchmark's minimal decline of 0.34%. This consistent underperformance, coupled with negative financial results and a lack of growth, contributes to a challenging environment for Sheetal Cool Products Ltd, leading to its current downward price movement.