Why is Sheetal Cool falling/rising?

As of 24-Sep, Sheetal Cool Products Ltd is experiencing a decline in its stock price, currently at Rs 242.20, which reflects a decrease of Rs 2.7 or 1.1%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total drop of 7.56% during this period. It is also trading lower than all its moving averages (5-day, 20-day, 50-day, 100-day, and 200-day), indicating a bearish trend. Additionally, the stock is close to its 52-week low, just 3.41% above Rs 233.95. Over the past year, it has generated a return of -37.13%, with profits declining by 28.2%. Despite a high return on capital employed (ROCE) of 17.01% and attractive valuation metrics, the company faces challenges with poor long-term growth, as evidenced by a -6.48% annual rate of net sales growth and a -13.87% decline in operating profit over the last five years.
In the broader market context, Sheetal Cool's short-term performance has significantly lagged behind the benchmark, with a 1-week return of -7.20% compared to the Sensex's -1.18%. This consistent underperformance against the benchmark over the last three years, coupled with negative financial results, has contributed to a lack of investor confidence. While there has been a rise in delivery volume, indicating increased investor participation, the overall sentiment remains negative due to the company's declining profitability and growth prospects.