Why is Shemaroo Entert. falling/rising?

As of 27-Jun, Shemaroo Entertainment Ltd's stock price is rising, currently at 127.05, reflecting an increase of 4.25 or 3.46%. The stock has shown strong performance recently, gaining 14.98% over the past week and outperforming its sector by 2.89% today. It has been on a consecutive gain streak for the last five days, reaching an intraday high of Rs 127.5. Despite this positive momentum, the company has faced challenges in the long term, including a significant decline in operating profits over the past five years and a high Debt to EBITDA ratio, which raises concerns about its ability to service debt. However, recent positive results after five consecutive negative quarters, along with strong inventory turnover and operating profit ratios, have contributed to the stock's upward movement.
In the broader market context, Shemaroo's short-term performance of +14.98% over the past week significantly outpaces the Sensex, which has only increased by 2.00% in the same period. Despite this short-term success, the stock has underperformed over the longer term, with a year-to-date decline of -19.23% compared to the Sensex's gain of +7.58%. This contrast highlights the stock's volatility and the mixed sentiment surrounding its future prospects, as it continues to grapple with weak long-term fundamentals while experiencing a temporary surge in investor interest.