Why is Shemaroo Entert. falling/rising?

As of 30-Jun, Shemaroo Entertainment Ltd's stock price is rising, currently at Rs 152.45, reflecting an increase of Rs 25.4 or 19.99%. The stock has shown strong performance today, outperforming its sector by 19.98% and achieving a consecutive gain over the last six days, with a total return of 37.96% during this period. Additionally, the stock is trading above its moving averages across various time frames, indicating positive momentum. The company recently declared positive results after five consecutive negative quarters, showcasing improvements in key financial metrics such as inventory turnover and operating profit to interest ratios. However, it also faces challenges, including a significant decline in operating profits over the past five years and a high debt to EBITDA ratio, which raises concerns about its long-term fundamental strength.
In the broader market context, Shemaroo Entertainment's short-term return of 34.91% over the past week significantly outpaces the Sensex's return of 2.09% during the same period. While the stock has performed well recently, it is important to note that it has a year-to-date decline of 3.08%, contrasting with the Sensex's gain of 7.00%. This divergence highlights the stock's volatility and the mixed signals it presents to investors. Despite the recent positive momentum, the underlying risks associated with its profitability and debt levels suggest that caution may be warranted for long-term investors.