Why is Shemaroo Entert. falling/rising?

As of 08-Jul, Shemaroo Entertainment Ltd's stock is currently priced at Rs 137.00, reflecting a decline of Rs 5.5 or 3.86%. The stock has been underperforming, having fallen for three consecutive days with a total drop of 6.2% during this period. Today's trading saw the stock touch an intraday low of Rs 136.85, and it has shown a significant decrease in delivery volume, down 82.78% compared to the 5-day average. Over the past week, the stock has declined by 5.48%, while its performance over the last year shows a negative return of 10.55%, indicating a consistent trend of underperformance. Despite some recent positive results, such as improved inventory turnover and operating profit ratios, the company faces challenges with a high debt-to-EBITDA ratio and negative EBITDA, contributing to its weak long-term fundamental strength.
Broader market context reveals that while the Sensex has remained relatively stable with a slight increase of 0.02% over the past week, Shemaroo's performance has lagged significantly. The stock's year-to-date return stands at -12.91%, contrasting sharply with the Sensex's gain of 7.13% in the same period. This underperformance is compounded by the company's inability to generate substantial returns for shareholders, as indicated by its low return on equity and negative profit growth over the past year. The overall market sentiment appears to favor companies with stronger fundamentals, further exacerbating Shemaroo's challenges in attracting investor confidence.