Why is Shine Fashions falling/rising?

As of 09-Sep, Shine Fashions (India) Ltd is experiencing a decline in its stock price, currently at Rs 45.13, which represents a decrease of 2.37 or 4.99%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 14.85% over the past week. Today, it opened with a loss of 4.74% and reached an intraday low of Rs 45.13. Additionally, the stock is trading below all key moving averages (5-day, 20-day, 50-day, 100-day, and 200-day), indicating a bearish trend. There has also been a significant drop in investor participation, with delivery volume decreasing by 89.01% compared to the 5-day average, suggesting a lack of interest from investors.
In the broader market context, Shine Fashions has underperformed relative to the Sensex, which has gained 1.18% over the past week while Shine Fashions has lost 14.85%. This stark contrast highlights the stock's struggles in a generally positive market environment. Over the past month, Shine Fashions has also seen a decline of 20.27%, while the Sensex has increased by 1.56%. The significant drop in the stock's price and the negative performance against the benchmark indicate that investor sentiment is currently unfavorable, contributing to the ongoing decline.