Why is Shiva Mills falling/rising?

As of 20-October, Shiva Mills Ltd is experiencing a decline in its stock price, currently at Rs. 66.10, which reflects a decrease of Rs. 3.9 or 5.57%. The stock has hit a new 52-week low of Rs. 63.01 today, indicating significant downward pressure. It has underperformed its sector by 5.76% and has shown high volatility with an intraday volatility of 9.6%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. The delivery volume has also decreased significantly, falling by 66.84% compared to the 5-day average, which indicates a lack of investor participation.
In the broader market context, Shiva Mills' performance over the past week shows a decline of 4.20%, while the benchmark Sensex has increased by 2.47%. This stark contrast highlights the stock's underperformance relative to the market. Over the past year, Shiva Mills has dropped 30.34%, while the Sensex has gained 3.86%, further emphasizing the stock's struggles. The overall market conditions appear to favor other sectors, as evidenced by the Sensex's positive returns, while Shiva Mills continues to face challenges that have led to its current price decline.