Why is Shoppers Stop falling/rising?

As of 15-Jul, Shoppers Stop Ltd's stock price is currently at Rs 541.00, reflecting an increase of Rs 12.35 or 2.34%. The stock has shown a positive trend recently, gaining 6.2% over the last three days and outperforming its sector by 1.85%. Despite a year-to-date decline of 10.41% and a significant drop of 34.77% over the past year, the stock has performed well in the short term, with a 6.52% increase over the past week and a 7.55% increase over the past month. The stock is trading at a discount compared to its peers, which may attract investors, although it has faced challenges with a high debt-equity ratio and declining profits.
In the broader market context, while Shoppers Stop has outperformed the Sensex in the short term, the benchmark has shown a positive return of 5.67% year-to-date, contrasting with the stock's decline. The company has high institutional holdings at 28.65%, suggesting that informed investors are still interested despite the company's weak long-term fundamentals, including a poor EBIT to interest ratio and declining profitability. This mixed performance indicates that while there is some short-term optimism reflected in the stock's recent gains, underlying financial challenges may continue to weigh on its long-term outlook.