Why is Shoppers Stop falling/rising?

As of 17-Jul, Shoppers Stop Ltd is currently priced at 574.65, reflecting a decrease of 3.1 points or 0.54%. The stock has experienced a trend reversal, falling after four consecutive days of gains. It touched an intraday low of Rs 565, which is a decline of 2.21%. Over the past week, the stock has shown a significant return of +12.81%, while in the last month, it has increased by +15.83%. However, despite these short-term gains, the stock has underperformed over the past year with a return of -30.01%. The company has a high debt-to-equity ratio of 10.27, indicating weak long-term fundamental strength, and its profits have fallen sharply by 86.8% over the past year. Additionally, while the stock is trading at a discount compared to its peers, its ability to service debt remains a concern, as evidenced by poor EBIT to interest ratios.
In the broader market context, the Sensex has shown a slight decline of -1.12% over the past week, while Shoppers Stop's performance has been notably better in the same timeframe. However, the stock has significantly underperformed the market over the past year, where the BSE500 has generated a return of 0.26%. Despite high institutional holdings at 28.65%, which may provide some support, the overall weak financial indicators and high debt levels contribute to the stock's current downward movement. The liquidity of the stock remains adequate for trading, but the negative sentiment surrounding its long-term growth prospects and recent financial performance is likely influencing its price decline.