Why is Shree Mfg. Co. falling/rising?

As of 21-Jul, Shree Manufacturing Company Ltd's stock price is rising, currently at Rs. 18.96, reflecting an increase of 0.9 or 4.98%. The stock has reached a new 52-week high today and has been on a consecutive gain streak for the last 11 days, resulting in a remarkable 70.35% return during this period. Additionally, the stock has consistently outperformed the sector by 5.95% today. Over the past year, it has generated a return of 34.37%, significantly outperforming the BSE500 in each of the last three annual periods. However, it is important to note that the company has a negative book value and weak long-term fundamental strength, which could pose risks despite the recent price increase.
In the broader market context, Shree Manufacturing Company Ltd has shown impressive short-term performance, with a 1-week return of 27.42% compared to a negligible change of -0.06% in the Sensex. This stark contrast highlights the stock's strong momentum relative to the benchmark. While the company has demonstrated consistent returns over the last three years, its high debt levels and negative EBITDA raise concerns about its long-term viability. Despite these risks, the stock's recent gains can be attributed to rising investor participation and liquidity, indicating a strong market interest that has propelled its price upward.