Why is Shriram Finance falling/rising?

As of 25-Jul, Shriram Finance Ltd is currently priced at 615.30, reflecting a decrease of 18.1 points or 2.86%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 5.92%. It has also touched an intraday low of Rs 601.75, indicating significant selling pressure. The stock is trading below its moving averages across various time frames, which suggests a bearish trend. Despite this, the company has shown strong long-term fundamentals, with a healthy growth rate in net sales and operating profit, and has consistently declared positive results over the last seven quarters. However, the recent performance has been overshadowed by a decline in the finance/NBFC sector, which has dropped by 2.13%.
In the broader market context, Shriram Finance's short-term performance has been notably weaker than the benchmark, with a 1-week return of -4.65% compared to the Sensex's -0.36%. This underperformance is further highlighted by the stock's 1-month decline of 8.96% against the Sensex's 1.56% drop. While the stock has demonstrated strong returns over the longer term, including a 14.78% increase over the past year, the recent trends indicate a struggle to maintain momentum in the face of sector-wide challenges and short-term selling pressure.