Why is Siel Fin. Serv. falling/rising?

As of 17-Jul, Siel Financial Services Ltd is experiencing a price increase, currently at 12.06, reflecting a change of 0.23 or 1.94% upward. The stock has shown significant performance in the short term, with a remarkable 65.89% return over the last 19 consecutive days, outperforming its sector by 2.17%. However, despite this recent surge, the stock has a troubling long-term outlook, with a negative book value and a weak fundamental strength indicated by stagnant net sales and declining operating profit over the past five years. Additionally, the company's high debt levels and a decrease in promoter confidence, as evidenced by a 1.95% reduction in their stake, contribute to a risky investment profile.
In the broader market context, Siel Financial Services Ltd has outperformed the Sensex in the short term, with a 10.14% return over the past week compared to the benchmark's decline of 1.12%. However, the stock's long-term performance remains concerning, with a staggering 80.50% drop over the past year, significantly underperforming the BSE500 index. This stark contrast between short-term gains and long-term losses highlights the volatility and potential risks associated with investing in Siel Financial Services Ltd, as it struggles with fundamental weaknesses while experiencing temporary price increases.